Political Campaign Flyer
CLIENT: Sharon Quirk-Silva Campaign
ROLE: Graphic Designer
BACKGROUND: I designed a campaign flyer for an ice cream social event supporting Sharon Quirk-Silva during her upcoming political campaign. The flyer was created to invite local political leaders, supporters, and community members to attend the event, which aimed to build support and raise campaign funds. The design balanced an inviting community-focused tone with professional political branding, clearly communicating the event details while reinforcing the campaign’s message and credibility.
PROCESS: I began by reviewing the event details, campaign messaging, and target audience to determine how the information should be prioritized. I developed a layout that highlighted the event invitation, location, and purpose of the fundraiser while incorporating campaign branding elements and the candidate’s imagery. Typography, color, and hierarchy were carefully structured to ensure the flyer remained approachable and easy to read while still conveying the professionalism expected of a political campaign event.
PROCESS: The client requested a design that would appeal to both younger and older audiences attending the event. To bridge this generational gap, I incorporated a vibrant green inspired by the “Brat green” color popularized by Charli XCX and her album Brat, giving the flyer a contemporary visual edge while still maintaining a clean and professional layout. I structured the flyer with a clear hierarchy highlighting the event invitation, fundraising purpose, and key details such as date and location. Typography and spacing were carefully balanced to ensure readability for a wide audience while keeping the design energetic and engaging.
collage by Dea on Pinterest
PROCESS: For the more patriotic poster, I drew heavy inspiration from American flag colors, Fourth of July and simply colors and graphic elements like stars, that would represent American patriotism.
RESULTS: I designed two different posters to reach both mature and younger audiences and the ice cream social was a success. Audiences of both age groups found the posters to be humorous and engaging, and Sharon was able to reach sufficient funds for her campaign with a little help of a sweet treat and carefully designed posters!
